Monday, February 11, 2013

How is STE different from company style guides?

Company style guides often include:
·         Writing rules
·         Company-specific terminology
·         Rules on formatting

STE includes:
·         66 writing rules
·         Guidelines on company-specific terminology (nouns and adjectives known as “Technical Names”)
·         General vocabulary (approx. 900 approved words as well a large number of commonly used words that are not approved in STE)


The main difference between STE and the average corporate style guide thus is the addition of general vocabulary, while providing for flexibility regarding company- and industry-specific terminology – a very powerful concept that greatly facilitates adaptation to a company’s specific requirements.

As STE was developed by people from different companies (including for example Boeing and Airbus), countries (USA, Canada, various European countries) and professional background (writers, linguists and engineers), the rule set and vocabulary are rather well-balanced rather than to reflect the views of a single person or company. Moreover, the rules and vocabulary were validated against actual content from relevant manuals.

Since development of the specification started some 30 years ago, it has seen regular updates, in part based on change requests from users in the field. The current release is Issue 6, released in January 2013. The specification is maintained by ASD (formerly AECMA), the AeroSpace and Defence Industries Association of Europe.

About the author 

Dr. Frans Wijma has a background in electrical engineering and linguistics.
He has been working as a consultant with customers in various industries worldwide and is widely regarded as the leading expert in Simplified Technical English, aviation documentation and multilingual documentation, providing training and consultancy services to customers worldwide. In addition, he is a regular speaker at language and industry events, fluent in 10 languages and a commercial pilot.

Over the years, Frans Wijma was responsible for the development and implementation of STE checker tools for compliance with ASD-STE100 Simplified Technical English (Simplified Technical English, formerly AECMA Simplified English). He has also worked with the checker tools MAXit (Smart Communications), BSEC (Boeing Simplified English Checker) and acrolinx IQ.

Frans Wijma was the project manager for many translation and development programs for customers worldwide, including Boeing, Embraer, Black & Decker, Rolls-Royce and Fuji Heavy Industries.
In 2001, Frans Wijma was presented with the prestigious Pride @ Boeing award in recognition of exceptional performance in supporting the development of the multilingual Longbow Apache IETM for Korea.

Copyright © 2013 Shufra, LLC. All rights reserved. No part of this article may be reproduced or transmitted in any form or by any means whatsoever without express written permission from the author, except in the case of brief quotations embodied in critical articles and reviews. Please refer all pertinent questions to Shufra Consultancy.

This site is no longer maintained

You may be interested in the following links:
www.shufrans-techdocs.com for all technical documentation and publication needs.
www.asd-ste100.net for Simplified Technical English expertise.


www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

Thursday, February 7, 2013

Advanced ASD-STE100 course in Bangalore, India

Shufra invites you to a 2-day ASD-STE100 Simplified Technical English training in Bangalore, India


Join this professional training opportunity to learn about international documentation standards and achieve:
  • Cost savings
  • Reduced translation cost
  • Professional improvement
  • Quality assurance
  • Compliance
  • Competitive advantage
  • Shorter time-to-market and downtime
Shufra's training has been fully updated to support the latest version of the ASD-STE100 specification - Issue 6, January 2013.

 

Topics

Simplified Technical English will greatly improve the quality of your documentation and help you achieve considerable time and cost savings. This standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent. STE greatly improves translation quality and provides a perfect basis for multilingual translation, saving cost while achieving optimum quality.
See our case study to learn more about the cost savings associated with Simplified Technical English.

 

When

The standard STE course will be held on 11 and 12 March 2013, from 9.00 till 16.00 h.
An advanced STE course (for students with relevant knowledge and experience) will be held on 14 and 15 March 2013, from 9.00 till 16.00 h.

 

Where

Bangalore, India

 

Who we are

Shufra is an international consultancy firm. It was founded by seasoned industry experts who work according to international standards and have extensive experience in many industries, including aerospace, defense, electronics, machinery, medical equipment, banking and telecommunications.
Please contact us for more information or to register.

ASD-STE100 Simplified Technical English Training in Pune, India

Shufra invites you to a 2-day ASD-STE100 Simplified Technical English training in Pune, India


Join this professional training opportunity to learn about international documentation standards and achieve:
  • Cost savings
  • Reduced translation cost
  • Professional improvement
  • Quality assurance
  • Compliance
  • Competitive advantage
  • Shorter time-to-market and downtime
Shufra's training has been fully updated to support the latest version of the specification - Issue 6, January 2013.

 

Topics

Simplified Technical English will greatly improve the quality of your documentation and help you achieve considerable time and cost savings. This standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent. STE greatly improves translation quality and provides a perfect basis for multilingual translation, saving cost while achieving optimum quality.
See our case study to learn more about the cost savings associated with Simplified Technical English.

 

When

The STE course will be held on 18 and 19 March 2013, from 9.00 till 16.00 h.

 

Where

Pune, India

 

Who we are

Shufra is an international consultancy firm. It was founded by seasoned industry experts who work according to international standards and have extensive experience in many industries, including aerospace, defense, electronics, machinery, medical equipment, banking and telecommunications.
Please contact us for more information or to register.

This site is no longer maintained

You may be interested in the following links:
www.shufrans-techdocs.com for all technical documentation and publication needs.
www.asd-ste100.net for Simplified Technical English expertise.
www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

Wednesday, February 6, 2013

Saturday, February 2, 2013

Shufra appoints Jordan representative for the Arab world

Shufra is pleased to announce that Mr Fahad Altaher recently joined its team as its local business representative and documentation expert in the Middle East.

Mr Altaher’s role is to utilise his valuable experience and in-depth understanding of local business needs and practices to introduce and provide standardised multilingual content solutions, including ASD-STE 100 Simplified Technical English training and services that help to reduce text volume and offer cost savings for small businesses and large corporations alike. He will also consult with companies from the IT, aerospace and defence, machinery, automotive and electronics industries to address their business needs for safety, compliance and relevant vendor-agnostic solutions.

About Shufra

Shufra is a full-service technical documentation provider. Together with our partner network, we can help you implement a future-proof information management environment that will let you work more efficiently and accurately.

We provide scalable, flexible and vendor-agnostic solutions for a range of industries from airlines, MROs, aerospace and defence to automotive, shipping, IT, electronics and construction.

Our customers include:
·         Boeing, Honeywell, Parker Aerospace, Rolls-Royce, GMF AeroAsia (aerospace)
·         BAE Systems, Patria, TAI (defence)
·         Mazda, Kubota, SEAT, Volkswagen, Volvo, Sandvik (automotive)
·         Black & Decker, Electrolux, Tetra Pak (machinery & appliances)
·         ABB, Philips, Samsung (electronics)
·         Microsoft, Check Point, ECI Telecom, Huawei (IT)

This site is no longer maintained

You may be interested in the following links:
www.shufrans-techdocs.com for all technical documentation and publication needs.
www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

Monday, January 28, 2013

Issue 6 of the ASD-STE100 specification has been released

Shufra has updated its training content to be fully compliant with the latest release of ASD-STE100 Simplified Technical English, Issue 6.

We provide scalable, flexible and vendor-agnostic ASD-STE100 solutions for a range of industries from airlines, MROs, aerospace and defence to automotive, shipping, IT, electronics and construction.

Tuesday, January 8, 2013

Information Mapping®, ASD-STE100 e un Master Class sul Lago di Garda!

Introduzione

Writec e Shufra sono lieti di offrirvi un programma completo di formazione per aiutarvi a comunicare in modo più efficace migliorando la struttura, la presentazione e le parole usate nella documentazione. Il risultato è una migliore leggibilità e accessibilità all’informazione con notevoli risparmi sui costi, in particolare per i documenti che vengono tradotti in più lingue.

 

Information Mapping®

Information Mapping® è un metodo basato su ricerche scientifiche per la redazione strutturata e modulare di documenti tecnici e di business. Information Mapping ® offre gli strumenti per analizzare, organizzare e presentare l'informazione in modo chiaro, coerente e definito in base alle esigenze dei destinatari e lo scopo delle informazioni. Il metodo Information Mapping® offre i seguenti vantaggi:
  • Riduce i tempi/costi di redazione e traduzione della documentazione
  • Riduce i tempi di training del personale
  • Trattiene in azienda la conoscenza dei dipendenti
  • Porta a una documentazione standard e aderente alle Direttive
  • Migliora le procedure operative e di sicurezza
  • Prepara i contenuti per i CMS (Content Management System)
Docente: Vilma Zamboli, Writec
Lingua di docenza: Italiano
Durata del corso: due giorni

 

ASD-STE100 Simplified Technical English

ASD-STE100 (Simplified Technical English) è uno standard internazionale che regola il linguaggio usato nei manuali tecnici. L’utilizzo di ASD-STE100 migliora la leggibilità e la traducibilità della documentazione tecnica in ogni settore, favorendo in tal modo il funzionamento sicuro ed efficiente delle apparecchiature. Esso coniuga la garanzia della qualità con notevoli risparmi sui costi per le pubblicazioni multilingue.
Docente: Dr. Frans Wijma, Shufra LLC
Lingua di docenza: Inglese. È disponibile un servizio di interpretariato da e verso l’italiano (molti dei principi appresi si applicano alla lingua italiana).
Durata del corso: due giorni

 

Master Class

Per coloro che si iscrivono a entrambi i corsi, offriamo un workshop esclusivo e gratuito di mezza giornata in cui si coniugano tutte le conoscenze accumulate nei corsi dei precedenti quattro giorni e gli approfondimenti di partecipanti e docenti, per rivedere e riscrivere qualsiasi documento portato dai partecipanti. Sperimenteremo l’utilizzo combinato di IM e STE , nonché le best practice di scrittura.

 

I docenti

 

Vilma Zamboli

Information Mapping® Certified Instructor, vincitrice di due Merit Award alla Trans European Technical Communication Competition, Vilma Zamboli si dedica con passione alla Technical Communication a partire dal 1999 dopo 15 anni come analista e sviluppatore software in ambito automazione industriale. CEO di Writec - Information Mapping™ Solution Partner, uno studio professionale per la comunicazione tecnica, ha formato 12 aziende nei metodi di scrittura, negli strumenti e nei processi relativi alla Technical Communication e al Technical Writing. Writec offre servizi di progettazione di documentazione per aziende meccaniche, di elettronica e software.

 

Dr. Frans Wijma

Dr. Frans Wijma, proprietario di Shufra LLC, è considerato il massimo esperto in Simplified Technical English, documentazione aeronautica e documentazione multilingue. Ha tenuto corsi di formazione ASD-STE100 in più di 145 aziende in tutto il mondo, in settori che vanno dall’aerospaziale alla difesa, dalla sanità all’IT.

 

Programma

18 e 19 Febbraio 2013: Information Mapping
20 e 21 Febbraio 2013: ASD-STE100 Simplified Technical English
22 Febbraio 2013: Master Class

 

Referenze

Vilma Zamboli ha formato diverse aziende italiane tra cui citiamo ABB Sace, Same Deutz-Fahr, Siemens, Sistemi, SSI Space Software Italia e Tetra Pak.
Dr. Frans Wijma ha formato diverse aziende in tutto il mondo tra cui citiamo ABB, Boeing, Eurocopter, Honeywell, Kubota, Samsung, Tetra Pak e Volkswagen.

 

Luogo

Desenzano del Garda (BS)

Vi preghiamo di contattarci per ulteriori informazioni o per iscriversi.