Advanced ASD-STE100 course in Bangalore, India

Shufra invites you to a 2-day ASD-STE100 Simplified Technical English training in Bangalore, India

Join this professional training opportunity to learn about international documentation standards and achieve:

• Cost savings
• Reduced translation cost
• Professional improvement
• Quality assurance
• Compliance
• Competitive advantage
• Shorter time-to-market and downtime

Shufra's training has been fully updated to support the latest version of the ASD-STE100 specification - Issue 6, January 2013.

 

Topics

Simplified Technical English will greatly improve the quality of your documentation and help you achieve considerable time and cost savings. This standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent. STE greatly improves translation quality and provides a perfect basis for multilingual translation, saving cost while achieving optimum quality.
See our case study to learn more about the cost savings associated with Simplified Technical English.

 

When

The standard STE course will be held on 11 and 12 March 2013, from 9.00 till 16.00 h.
An advanced STE course (for students with relevant knowledge and experience) will be held on 14 and 15 March 2013, from 9.00 till 16.00 h.

 

Where

Bangalore, India

 

Who we are

Shufra is an international consultancy firm. It was founded by seasoned industry experts who work according to international standards and have extensive experience in many industries, including aerospace, defense, electronics, machinery, medical equipment, banking and telecommunications.
Please contact us for more information or to register.

Issue 6 of the ASD-STE100 specification has been released

Shufra has updated its training content to be fully compliant with the latest release of ASD-STE100 Simplified Technical English, Issue 6.

We provide scalable, flexible and vendor-agnostic ASD-STE100 solutions for a range of industries from airlines, MROs, aerospace and defence to automotive, shipping, IT, electronics and construction.

Information Mapping®, ASD-STE100 and a Master Class on Lake Garda!

Introduction

Writec and Shufra are delighted to offer you a comprehensive training programme to help you communicate more effectively, improving the structure, presentation and wording of your documents for optimum readability and accessibility while achieving substantial cost savings, especially for documents that are translated into multiple languages.

 

Information Mapping®

The Information Mapping® method is a proven, research-based approach to analyzing, organizing, and presenting information based on the audience’s needs and the purpose of the information. It improves organizational efficiency by making it easy for employees to quickly find, understand and use the information they need to do their jobs effectively. Learned and used by more than 600.000 people from thousands of the world’s leading organizations and governments in more than 25 countries, Information Mapping® offers these advantages:

• authoring, maintenance and translation cost reduction
• staff training time reduction
• employee knowledge captured
• standard and compliant documentation
• safety & operational procedures improved
• CMS “content ready” topics

Instructor: Vilma Zamboli, Writec
Language of instruction: Italian

 

ASD-STE100 Simplified Technical English

ASD-STE100 Simplified Technical English is an international standard that regulates the language used in technical manuals. Compliance with ASD-STE100 improves readability and translatability of technical documentation in all any industry, thus supporting the safe and efficient operation of equipment. It combines quality assurance with substantial cost savings for multilingual publications.
Instructor: Dr. Frans Wijma, Shufra LLC
Language of instruction: English. Interpretation from and into Italian is available as necessary, and many of the principles learned also apply to writing in Italian.

 

Master Class

For those who sign up for both classes, we offer an exclusive, complimentary half-day workshop where we combine all the knowledge accumulated over the previous 4 days with the joint insight of all participants and teachers, to rewrite and review any document brought in by participants. We will jointly apply IM and STE as well as general good writing practices.

 

Your teachers

 

Vilma Zamboli

Information Mapping™ and Madcap Flare Certified instructor, winner of two Trans European Technical Communication Competition Merit Awards, Vilma Zamboli jumped into Technical Communication in 1999 after 15 years of software analysis and development in automation and process control. CEO of Writec, Information Mapping™ Solution Partner - a documentation company based on Lake Garda, she trained 12 companies in methods, tools and processes related to Technical Communication and Technical Writing. Writec provides services in online and printed technical documentation.

 

Dr. Frans Wijma

Dr. Frans Wijma, owner of Shufra LLC, is widely regarded as the leading expert in Simplified Technical English, aviation documentation and multilingual documentation. He has given ASD-STE100 training to over 145 companies worldwide, in industries ranging from aerospace and defence to healthcare and IT.

 

Schedule

18 and 19 February 2013: Information Mapping
20 and 21 February 2013: ASD-STE100 Simplified Technical English
22 February 2013: Master Class

 

References

Vilma Zamboli has trained participants from a wide range of companies, including ABB Sace, Same Deutz-Fahr, Siemens, Sistemi, SSI Space Software Italia and Tetra Pak.
Dr. Frans Wijma has trained participants from a range of industries, including Tetra Pak, Volkswagen, ABB, Samsung, Kubota, Honeywell, Boeing and Eurocopter.

 

Where

Desenzano del Garda (BS), Italy

Please contact us for more information or to register.

This site is no longer maintained

You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

STE-koulutusta Helsingissä

ASD-STE100 Simplified Technical English (STE), suomeksi: Yksinkertaistettu Tekninen Englanti, on kansainvälinen standardi, joka auttaa tekemään teknisistä asiakirjoista helposti ymmärrettäviä. STE yhdenmukaistaa sanaston, kieliopin ja tyylin ja antaa käyttäjille myös vapauden kontrolloida alansa erikoissanastoa.

ASD-STE100:n käyttö on usein pakollista ilmailu- ja puolustusteollisuuden käyttäjille. Kouluttamiemme yhtiöiden joukossa, joita autoimme saavuttamaan standardin vaatimukset, ovat Patria, BAE Systems, Boeing, Rolls-Royce, EADS ja Eurocopter.

Mitä tulee muiden alojen, kuten esimerkiksi tietotekniikan, koneteollisuuden, lääketieteellisten laitteiden- ja elektroniikkateollisuuden alojen harjoittajiin, STE voidaan helposti mukauttaa vähentämään käännösten kustannusta merkittävästi ja samanaikaisesti parantamaan käännösten laatua. Muutamia kouluttamiamme yhtiöitä näillä aloilla ovat Finn-Power, ABB, Sandvik, Samsung, Microsoft, WatchGuard, Hach ja Huawei.

Shufra on kansainvälisesti johtavassa asemassa STE-koulutuksessa ja konsultoinnissa. Tällä hetkellä tarjoamme 2 päivän pituisen STE-valmennuksen Helsingissä 28. ja 29. tammikuussa 2012. Tämä on avoin valmennus, jossa maksat istumapaikasta ja jossa useat yhtiöt jakavat saman luokkahuoneen. Suurin ryhmäkokomme on 10 henkilöä. Tarjoamme mielellämme myös asiakkaille räätälöityjä ja heidän omissa tiloissaan tapahtuvia tunteja.

Lisätietoja saat sivulta: http://www.shufra-consultancy.com tai ota minuun yhteyttä.

This site is no longer maintained

You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

Certified ASD-STE100 training classes in January 2013

Registration is open!

Ankara, Turkey

Istanbul, Turkey

Sao Jose dos Campos, Brazil

Jakarta, Indonesia

Helsinki, Finland

This site is no longer maintained

You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

Join us in Ankara, Turkey in the new year 2013!

Join this professional training opportunity to learn about international documentation standards and achieve:

• Cost savings
• Reduced translation cost
• Professional improvement
• Quality assurance
• Compliance
• Competitive advantage
• Shorter time-to-market and downtime

Shufra's training has been fully updated to support the latest version of the specification - Issue 5, April 2010.

Topic
Simplified Technical English will greatly improve the quality of your documentation and help you achieve considerable time and cost savings. This standard regulates the language used in technical publications, making text easier to understand, less ambiguous and more consistent. STE greatly improves translation quality and provides a perfect basis for multilingual translation, saving cost while achieving optimum quality.
See our case study to learn more about the cost savings associated with Simplified Technical English.

When?
The STE course will be held on 7 and 8 January 2013, from 9.00 till 16.00 h.

Where?
Ankara, Turkey

Who we are
Shufra was founded by seasoned industry experts who work according to international standards and have extensive experience in many industries, including aerospace, defense, electronics, machinery, medical equipment, banking and telecommunications.

To register
Please contact us for more information or to register.

This site is no longer maintained

You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

In search of technical authoring tools?

A checker software does not think in the writer's place. Simplified Technical English training, although only a fraction of the cost of such supposed “full implementation”, achieves 75% of the benefits and results of an approach that includes checker software. Bear in mind that using checker software without proper training will do more harm than good. The tool cannot replace the writer, although it can certainly assist him.

This site is no longer maintained

You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

Standardisation as a cost reduction strategy

Why standardise?

Standardisation is widely practised in manufacturing to realise economy of scale at the product level. Why not apply standardisation to documentation?

Data standardisation is cost saving by common sense. Injuries, losses and costly legal liabilities can occur as a result of unclear documentation and ambiguous translations. Just like the manufacturing industry makes use of standard components in their product assembly line, Simplified Technical English uses standard vocabulary in the ASD-STE100 specification and consistent industry-/product specific terminology to create documentation. 

The borrowed concept of standardisation in the engineering world when translated into the technical documentation industry is based on standardised terminology and simple grammar rules. The latter for instance, promotes the use of the active voice and simple present tense to clearly identify the doer of a particular action so as to avoid miscommunication and ambiguous translations during the localisation process. In a nutshell, we can draw a parallel between grammar rules and SOPs that both share a common purpose in streamlining processes in a straightforward and objective manner.

How does Simplified Technical English differ from Standard English and how do I know if this is right for my industry?

ASD-STE100 Simplified Technical English (STE) is an international standard that helps to make technical documentation easy to understand. Simplified Technical English standardises vocabulary, grammar and style, while letting users control their specific terminology. Although Simplified Technical English originates from the aerospace and defence industries, it can easily be customised and applied to any other industry, including machinery, automotive, electronics, IT and medical equipment. Major manufacturers and the S1000D standard require the use of ASD-STE100 Simplified Technical English.

Case studies available for reference

Our customer is a manufacturer of mobile X-ray based imaging solutions. They created an operator manual and a service manual in Standard English. This manual is to be translated into 7 other languages.

Before using Simplified English, the manuals had a total word count of 67,300 words. The number of pages was 454. In Simplified English, the word count came down to 49,600 words. The page count was reduced to 406.

Standard English cost calculation (in EUR)*

	Word count	Word rate	Target languages	Cost
No match	59,315	0.14	7	58,128.70
Repetition	7,985	0.04	7	2,235.80
Total	67,300			60,364.50

Simplified English cost calculation (in EUR)*

	Word count	Word rate	Target languages	Cost
No match	36,515	0.14	7	35,784.70
Repetition	13,085	0.04	7	3,663.80
Total	49,600			39,448.50

The company thus saves almost EUR 21,000 or 35% on the translation of these manuals. For subsequent manuals, the savings would increase further thanks to better re-use and yield from translation memory.

Text in Simplified Technical English is easier to understand and may not even require translation. Where translation is needed, Simplified Technical English helps to drastically reduce translation cost and time-to-market, as it effectively eliminates redundant words and improves consistency.

With the ever increasing number of languages that companies need to deal with, these savings add up quickly. As content in Simplified Technical English is easier to validate, technical writers will be more productive, and fewer iterations and less rework will be required.

For this reason, the time-to-market is reduced by a similar percentage.

See our site www.shufra-consultancy.com for more information.

Editorial note: Based on feedback from readers, we would like to clarify that the cost reduction above is based on statistics from standard commercial memory tools, i.e. re-use on the sentence (segment level). This is brought by a combination of consistent style, vocabulary and terminology.  

Tetra Pak saves translation cost

Tetra Pak is the world's leading food processing and packaging solutions company. Tetra Pak chose Shufra to provide ASD-STE100 Simplified Technical English (STE) training to their team of technical writers, who create a wide range of operator and service manuals that are translated into 26 languages. As STE reduces the word count of the English source by at least 20%, the potential for cost savings is very significant, while improving quality at the same time.

Technical Publication Manager, Mr Marco Panari shared his thoughts on the 2-day ASD-STE100 class: "The training provided by Frans on STE was excellent. He has a very deep knowledge of the subject and all the people at the end of the course has recognised that this 2 days course were really worth. Top Qualities: Expert, Good Value, High Integrity."

Hear more from our satisfied customers.

Tata Consultancy Services hired Shufra to maximise customer satisfaction in terms of compliance with ASD-STE100 Simplified Technical English.

ASD-STE100 was originally developed to make maintenance documentation for aircraft and their components easier to understand for a global audience. Over time, use of the specification was increasingly required for other types of manuals in the electronics, automotive and IT industries. Amongst them is Tata Consultancy Services (TCS), a subsidiary of the Tata Group. By 2012 revenues, TCS is one of India's most valuable companies, and the largest India-based IT services company. Their services include technical publications for major aircraft manufacturers and their suppliers, who require compliance with relevant standards such as ASD-STE100.

Airbus is widely known to have strict STE quality checks that are difficult to meet for outside suppliers. Head of Aerospace Vertical, Mr Sureshbabu says: “Amidst the financial turmoil of 2008, India continues to offer new business opportunities. At TCS, we constantly keep up with high quality standards and keep our customers happy. Learning how to optimally use a documentation standard like ASD-STE100 is a substantial boost to our technical writing team’s capabilities and significantly improved our compliance rating.”

Said Dr Frans Wijma, Shufra’s principal trainer: “To date, Shufra has trained 20 technical writers and SMEs at TCS and we expect many more companies in India to take this leap forward.”