Showing posts with label Airbus. Show all posts
Showing posts with label Airbus. Show all posts

Monday, February 11, 2013

How is STE different from company style guides?

Company style guides often include:
·         Writing rules
·         Company-specific terminology
·         Rules on formatting

STE includes:
·         66 writing rules
·         Guidelines on company-specific terminology (nouns and adjectives known as “Technical Names”)
·         General vocabulary (approx. 900 approved words as well a large number of commonly used words that are not approved in STE)


The main difference between STE and the average corporate style guide thus is the addition of general vocabulary, while providing for flexibility regarding company- and industry-specific terminology – a very powerful concept that greatly facilitates adaptation to a company’s specific requirements.

As STE was developed by people from different companies (including for example Boeing and Airbus), countries (USA, Canada, various European countries) and professional background (writers, linguists and engineers), the rule set and vocabulary are rather well-balanced rather than to reflect the views of a single person or company. Moreover, the rules and vocabulary were validated against actual content from relevant manuals.

Since development of the specification started some 30 years ago, it has seen regular updates, in part based on change requests from users in the field. The current release is Issue 6, released in January 2013. The specification is maintained by ASD (formerly AECMA), the AeroSpace and Defence Industries Association of Europe.

About the author 

Dr. Frans Wijma has a background in electrical engineering and linguistics.
He has been working as a consultant with customers in various industries worldwide and is widely regarded as the leading expert in Simplified Technical English, aviation documentation and multilingual documentation, providing training and consultancy services to customers worldwide. In addition, he is a regular speaker at language and industry events, fluent in 10 languages and a commercial pilot.

Over the years, Frans Wijma was responsible for the development and implementation of STE checker tools for compliance with ASD-STE100 Simplified Technical English (Simplified Technical English, formerly AECMA Simplified English). He has also worked with the checker tools MAXit (Smart Communications), BSEC (Boeing Simplified English Checker) and acrolinx IQ.

Frans Wijma was the project manager for many translation and development programs for customers worldwide, including Boeing, Embraer, Black & Decker, Rolls-Royce and Fuji Heavy Industries.
In 2001, Frans Wijma was presented with the prestigious Pride @ Boeing award in recognition of exceptional performance in supporting the development of the multilingual Longbow Apache IETM for Korea.

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You may be interested in the following links:
www.shufrans-techdocs.com for all technical documentation and publication needs.
www.asd-ste100.net for Simplified Technical English expertise.


www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

Monday, February 13, 2012

Tata Consultancy Services hired Shufra to maximise customer satisfaction in terms of compliance with ASD-STE100 Simplified Technical English.



ASD-STE100 was originally developed to make maintenance documentation for aircraft and their components easier to understand for a global audience. Over time, use of the specification was increasingly required for other types of manuals in the electronics, automotive and IT industries. Amongst them is Tata Consultancy Services (TCS), a subsidiary of the Tata Group. By 2012 revenues, TCS is one of India's most valuable companies, and the largest India-based IT services company. Their services include technical publications for major aircraft manufacturers and their suppliers, who require compliance with relevant standards such as ASD-STE100.

Airbus is widely known to have strict STE quality checks that are difficult to meet for outside suppliers. Head of Aerospace Vertical, Mr Sureshbabu says: “Amidst the financial turmoil of 2008, India continues to offer new business opportunities. At TCS, we constantly keep up with high quality standards and keep our customers happy. Learning how to optimally use a documentation standard like ASD-STE100 is a substantial boost to our technical writing team’s capabilities and significantly improved our compliance rating.”

Said Dr Frans Wijma, Shufra’s principal trainer: “To date, Shufra has trained 20 technical writers and SMEs at TCS and we expect many more companies in India to take this leap forward.”