STE in a nutshell

Source: The Finnish Technical Communications Society December 2012 Issue

ASD-STE100 Simplified Technical English (STE) is a controlled language standard that helps to improve readability and translatability of technical documentation. STE originates from the aerospace and defence industry and is a requirement for many aerospace and defence projects. Increasingly, companies in other technical industries, such as automotive, machinery, electronics, telecommunications and medical equipment, adopt STE to reduce translation cost and improve translation quality.

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You may be interested in the following links:

www.shufrans-techdocs.com for all technical documentation and publication needs.

www.asd-ste100.net for Simplified Technical English expertise.

www.asd-ste100.solutions for Simplified Technical English training & consultancy services.

International training workshops can be found here:

http://www.shufrans-techdocs.com/upcoming-ste-training-locations/

Standardisation as a cost reduction strategy

Why standardise?

Standardisation is widely practised in manufacturing to realise economy of scale at the product level. Why not apply standardisation to documentation?

Data standardisation is cost saving by common sense. Injuries, losses and costly legal liabilities can occur as a result of unclear documentation and ambiguous translations. Just like the manufacturing industry makes use of standard components in their product assembly line, Simplified Technical English uses standard vocabulary in the ASD-STE100 specification and consistent industry-/product specific terminology to create documentation. 

The borrowed concept of standardisation in the engineering world when translated into the technical documentation industry is based on standardised terminology and simple grammar rules. The latter for instance, promotes the use of the active voice and simple present tense to clearly identify the doer of a particular action so as to avoid miscommunication and ambiguous translations during the localisation process. In a nutshell, we can draw a parallel between grammar rules and SOPs that both share a common purpose in streamlining processes in a straightforward and objective manner.

How does Simplified Technical English differ from Standard English and how do I know if this is right for my industry?

ASD-STE100 Simplified Technical English (STE) is an international standard that helps to make technical documentation easy to understand. Simplified Technical English standardises vocabulary, grammar and style, while letting users control their specific terminology. Although Simplified Technical English originates from the aerospace and defence industries, it can easily be customised and applied to any other industry, including machinery, automotive, electronics, IT and medical equipment. Major manufacturers and the S1000D standard require the use of ASD-STE100 Simplified Technical English.

Case studies available for reference

Our customer is a manufacturer of mobile X-ray based imaging solutions. They created an operator manual and a service manual in Standard English. This manual is to be translated into 7 other languages.

Before using Simplified English, the manuals had a total word count of 67,300 words. The number of pages was 454. In Simplified English, the word count came down to 49,600 words. The page count was reduced to 406.

Standard English cost calculation (in EUR)*

	Word count	Word rate	Target languages	Cost
No match	59,315	0.14	7	58,128.70
Repetition	7,985	0.04	7	2,235.80
Total	67,300			60,364.50

Simplified English cost calculation (in EUR)*

	Word count	Word rate	Target languages	Cost
No match	36,515	0.14	7	35,784.70
Repetition	13,085	0.04	7	3,663.80
Total	49,600			39,448.50

The company thus saves almost EUR 21,000 or 35% on the translation of these manuals. For subsequent manuals, the savings would increase further thanks to better re-use and yield from translation memory.

Text in Simplified Technical English is easier to understand and may not even require translation. Where translation is needed, Simplified Technical English helps to drastically reduce translation cost and time-to-market, as it effectively eliminates redundant words and improves consistency.

With the ever increasing number of languages that companies need to deal with, these savings add up quickly. As content in Simplified Technical English is easier to validate, technical writers will be more productive, and fewer iterations and less rework will be required.

For this reason, the time-to-market is reduced by a similar percentage.

See our site www.shufra-consultancy.com for more information.

Editorial note: Based on feedback from readers, we would like to clarify that the cost reduction above is based on statistics from standard commercial memory tools, i.e. re-use on the sentence (segment level). This is brought by a combination of consistent style, vocabulary and terminology.  

Turkish Aerospace Industries ensures ASD-STE100 compliance

Turkish Aerospace Industries (TAI/TUSAŞ) is Turkey's centre of technology in design, development, modernisation, manufacturing, integration and lifecycle support of integrated aerospace systems, including fixed-wing and rotary-wing aircraft, UAVs and satellites.

TAI asked Shufra to assess the level of compliance of its documentation with the ASD-STE100 specification. Based on the findings, Shufra delivered an advanced training course for the technical writers and other people in the ILS department, providing them with new insights to take compliance to the next level. Writers especially liked the workshop that allowed participants to review and rewrite their own document samples under the guidance of the experienced Dr Frans Wijma who is widely regarded as the leading expert in Simplified Technical English, aviation documentation and multilingual documentation. He gave ASD-STE100 training to over 130 companies worldwide. Customers include Black & Decker, Boeing, Microsoft, Rolls-Royce and Samsung.

Said ILS specialist Mr Halil Kan: "TAI hired Frans to work with our experienced team and help them to improve their ASD-STE100 Simplified Technical English skills. Frans helped us to identify areas for improvement both in our own documents and in those supplied by our customers and partners. At the end of the training, we all had learned simple yet effective methods to improve the quality, readability and compliance of our writing. Most importantly, we learned how to scrutinize text for commonly made mistakes and how to balance compliance with optimum readability. We enjoyed working with Frans, who has a pleasant personality and an open mind. I am happy to recommend him to any company that wants to improve its documentation, be it for compliance reasons or to facilitate translation."

Hear more from our satisfied customers.

Tata Consultancy Services hired Shufra to maximise customer satisfaction in terms of compliance with ASD-STE100 Simplified Technical English.

ASD-STE100 was originally developed to make maintenance documentation for aircraft and their components easier to understand for a global audience. Over time, use of the specification was increasingly required for other types of manuals in the electronics, automotive and IT industries. Amongst them is Tata Consultancy Services (TCS), a subsidiary of the Tata Group. By 2012 revenues, TCS is one of India's most valuable companies, and the largest India-based IT services company. Their services include technical publications for major aircraft manufacturers and their suppliers, who require compliance with relevant standards such as ASD-STE100.

Airbus is widely known to have strict STE quality checks that are difficult to meet for outside suppliers. Head of Aerospace Vertical, Mr Sureshbabu says: “Amidst the financial turmoil of 2008, India continues to offer new business opportunities. At TCS, we constantly keep up with high quality standards and keep our customers happy. Learning how to optimally use a documentation standard like ASD-STE100 is a substantial boost to our technical writing team’s capabilities and significantly improved our compliance rating.”

Said Dr Frans Wijma, Shufra’s principal trainer: “To date, Shufra has trained 20 technical writers and SMEs at TCS and we expect many more companies in India to take this leap forward.”